Comments on: YSM bid forecasting makes no sense http://www.seowoman.com/ysm-bid-forecasting-makes-no-sense Mild-mannered webmaster by day ... Tue, 06 Jan 2009 19:27:12 +0000 http://wordpress.org/?v=2.5.1 By: MarketingDrome http://www.seowoman.com/ysm-bid-forecasting-makes-no-sense#comment-72 MarketingDrome Mon, 14 May 2007 17:02:28 +0000 http://www.seowoman.com/ysm-bid-forecasting-tool-makes-no-sense#comment-72 Right now I've got you in pos. #8, so I assume you did the drop to $0.76. I agree that YSM's customer service is awful, and it gets worse when you pick up the phone. Here are some guesses at why it's telling you $0.76 is the sweet spot: 1. It's FUBAR. 2. The tool is providing baseline data, figures calculated in a vacuum. This means they are unable to account for factors that may cause price fluctuations, such as your competitors' daily budgets, targeting, quality score, or dayparting. Something is definitely off, though, because the math doesn't even make sense. They're asking you to submit a bid that is 33% higher than the average CPC to get to 2nd place? I bid to position automatically in YSM, but that's via a 3rd party solution. Right now I’ve got you in pos. #8, so I assume you did the drop to $0.76. I agree that YSM’s customer service is awful, and it gets worse when you pick up the phone.

Here are some guesses at why it’s telling you $0.76 is the sweet spot:

1. It’s FUBAR.
2. The tool is providing baseline data, figures calculated in a vacuum. This means they are unable to account for factors that may cause price fluctuations, such as your competitors’ daily budgets, targeting, quality score, or dayparting.

Something is definitely off, though, because the math doesn’t even make sense.

They’re asking you to submit a bid that is 33% higher than the average CPC to get to 2nd place? I bid to position automatically in YSM, but that’s via a 3rd party solution.

]]>