SEO Site Reviews

“Knowing is half the battle!” — G.I. Joe

It’s a silly quote, but it’s the truth. When it comes to search engine optimization, you can never have too much information. That’s why I believe a comprehensive website review is the foundation for success in any internet marketing strategy.

I’ll dissect your website forwards, backwards and sideways to pinpoint every stumbling block standing between you and the rankings and sales you need. I’ll explain every point thoroughly and with as little “techie speak” as possible … unless you happen to be a techie. When I’m done, I’ll deliver a detailed, easy-to-read report explaining everything I’ve learned, and more importantly what you should do next.

How it Works

  1. Starting with keyword research, I’ll figure out which words and phrases your customers are searching for. I’ll make sure you’re focusing on the keywords that bring targeted buyers to your website — not window shoppers.

  2. With those keywords in mind, I’ll analyze the text on your website to see how your site delivers. Are you displaying text as an image that search engines can’t read? Are you copying and pasting product descriptions from your manufacturers verbatim? Are your title tags and meta descriptions relevant and unique?

  3. I’ll evaluate your website structure to make sure it’s easy for customers and search engines to navigate. Does your navigation rely on Javascript, Flash or easy-to-crawl text links? Are your best pages buried deep in sub-directories of sub-directories? Do your URLs contain relevant keywords or a jumble of dynamic variables?

  4. By investigating your competitors, I’ll reveal what strategies they’re using to rank above you and what you can do to surpass them. Do they have more inbound links than you? Is their website text focused on stronger keywords? Are they using so-called blackhat SEO techniques to gain the advantage, and what should you do if they are?

  5. Internet marketing can deliver the traffic you need, but if your website isn’t user-friendly, it’s going to be hard to close the sale. How fast do your pages load? Does your search box find what your customers are looking for? Is your checkout page scaring customers away?

If you decide to hire me for a long-term project or monthly retainer, a comprehensive site review will be included at no extra charge. Keep in mind that while a site review is an extremely valuable guide toward improving your website, a plan is meaningless without action.

Remember, knowing is only half the battle.

Home Page Review

For most websites, a significant portion of your traffic enters on your home page. Make sure your “front door” is in top shape with a detailed home page review. This low-cost option can be helpful for sole proprietors and small business owners who want a expert check-up, but still plan to handle most of their internet marketing activities in-house.

If you’re a do-it-yourself kind of person who’s just getting started with internet marketing, a home page review can save you hours of reading forums and blogs looking for answers.

A home page review typically includes:

  • Keyword research to identify your best search terms
  • Text analysis, including visible text, link text and hidden meta text
  • Structural review of your navigation and code
  • Diagnosis of canonical problems and robots.txt issues
  • Recommendations to improve usability and design

Order a home page review for $99.00


Standard Site Review

If you’re ready to move beyond the basics, a standard site review will help take your website to the next level. I’ll move beyond the home page to study a healthy sample of your inside pages, such as your top-level categories, your key products, your blog and your checkout process. I’ll also study your top competitors’ websites to help you understand why they’re ranking above you, and what you can do to change that.

Am I offering to “spy” on your competitors? No, it’s nothing like that. Competitive research is based on information freely available to the general public.

Your review will be tailored to your business model, whether that be an e-commerce site, an affiliate site or a blog with advertising revenue. If you would like more focus given to a specific area of your website, such as your new blog or your checkout process, please don’t hesitate to ask.

A standard site review typically includes:

  • Keyword research to identify the best search terms for many top pages
  • Text analysis, including visible text and hidden meta text
  • Structural review of your navigation and code
  • Diagnosis of canonical problems and robots.txt issues
  • Recommendations to improve usability and design
  • Testing your checkout process and conversion funnels to see where buyers drop out
  • Research into your competitors’ strengths and weaknesses

Order a standard site review for $299.00