PPC Advertising

Pay-per-click (PPC) advertising is a powerful tool when it’s set up, maintained and funded appropriately. In the wrong hands, it can be an expensive, disappointing failure.

Just ask “medlounge,” who somehow managed to rack up a $30,000 bill with Google AdWords overnight:

“PLEASE HELP! This is a mistake! … I don’t have that kind of money. I’m a single mom and I’m not even working.”

It sounds like the kind of ghost story internet marketers would tell around the campfire. “And she was never heard from again …”

In all seriousness, a mistake this dramatic doesn’t happen too often. It’s possibly even a hoax. Most small business owners are capable enough to set reasonable bids and write decent enough ad text. And PPC advertising is not like a game of Russian roulette, where every once in a while someone randomly loses $30k.

If you’re like most small business owners, you’re just not thrilled with your pay-per-click results. Or you haven’t tried it because you’re not sure where to start.

The Game is Always Changing

I’ve been doing pay-per-click management since October 2003. In those days, you could muscle your way to the top if you had a little cash. The return on investment was impressive, and my boss bought a new Lexus.

But the game has changed significantly since then. These days, the competition is fiercer and more expensive. It’s not enough anymore to just throw money at the problem. You have to be relevant and write ads that compel people to click on them. You have to test your ad text and your landing pages constantly. You have to frequently research new keywords and read about new strategies.

Or you can hire me to do it. Oddly enough, I actually enjoy this stuff.

Pay-Per-Click (PPC) Services

PPC Checkup

You prefer to handle your pay-per-click campaigns in-house but want a quick checkup from an experienced PPC manager. I’ll pinpoint the weakest spots in your campaign and give you personalized guidance on how to get a better return for your investment.

Order a PPC checkup for $99.00


PPC Setup and Maintenance

Depending on the size and complexity of your website, as well as your budget, pricing can vary significantly for pay-per-click setup and maintenance. Please get in touch so I can tailor my quote to your needs.

Setup includes:

  • Initial consultation to discuss your business and your goals for the PPC campaign.
  • Keyword research and a review of your landing pages.
  • Writing three ads per ad group.
  • Setting budgets, bids, geotargeting and dayparting.
  • Adding tracking variables for your analytics program.
  • Follow-up consultation to discuss the setup and get feedback.
  • Make a round of adjustments based on your feedback.

Maintenance includes:

  • Adding new keywords and disabling ones that under-perform.
  • Testing ad copy and writing new copy.
  • Adjusting bids and budgets.
  • Split-testing your landing pages to see which tweaks bring better sales.
  • Brief weekly and detailed monthly reports on your campaigns.

Need more information? Contact me here.