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	<title>Comments on: E-commerce SEO: Optimizing Your Product Names</title>
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	<link>http://www.seowoman.com/optimize-product-names</link>
	<description>SEO - PPC - Copywriting - E-commerce - Social Media</description>
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		<title>By: Adrienne Doss</title>
		<link>http://www.seowoman.com/optimize-product-names/comment-page-1#comment-387</link>
		<dc:creator>Adrienne Doss</dc:creator>
		<pubDate>Thu, 01 May 2008 17:47:52 +0000</pubDate>
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		<description>Thanks for the comment, Jacinda! I think that ultimately, it really depends on what your customers are searching for.

In our case, the manufacturer (Hospira) is very well-known, and the model (Plum) even more so. For an electronics store, for example, using the Sony brand name would be crucial. But for another store and another type of product, it might not matter so much.</description>
		<content:encoded><![CDATA[<p>Thanks for the comment, Jacinda! I think that ultimately, it really depends on what your customers are searching for.</p>
<p>In our case, the manufacturer (Hospira) is very well-known, and the model (Plum) even more so. For an electronics store, for example, using the Sony brand name would be crucial. But for another store and another type of product, it might not matter so much.</p>
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		<title>By: Jacinda</title>
		<link>http://www.seowoman.com/optimize-product-names/comment-page-1#comment-386</link>
		<dc:creator>Jacinda</dc:creator>
		<pubDate>Thu, 01 May 2008 16:16:04 +0000</pubDate>
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		<description>Your guidelines are very good, but I think a good way to optimize the short name would be to focus just on A+ Infusion Pump.  I understand the point in having the brand name in there, but for SEO reasons you&#039;d want A+ Infusion Pump to bring up Hospira A+ Infusion Pump.

I doubt it makes much of a difference as long as you have proper content and context on your product page, but just throwing it out there.</description>
		<content:encoded><![CDATA[<p>Your guidelines are very good, but I think a good way to optimize the short name would be to focus just on A+ Infusion Pump.  I understand the point in having the brand name in there, but for SEO reasons you&#8217;d want A+ Infusion Pump to bring up Hospira A+ Infusion Pump.</p>
<p>I doubt it makes much of a difference as long as you have proper content and context on your product page, but just throwing it out there.</p>
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