(Click the image to see the punchline.)
I wrote a bit about this topic before, in the post titled Principles vs. Paycheck: Thoughts on Ethical SEO. On one hand, if you write the blog (or the newsletter) and sign the boss’ name to it, you’re lying. You can argue that this type of lying is not really a big deal and that it’s expected in the corporate world, but it’s still a lie. On the other hand, if you let the boss write it, it will most likely be:
- poorly written
- updated infrequently or not at all
- offensive or otherwise damaging to the company’s image in some way
What do you think?
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I’m of the opinion that any publicly displayed writing should be done by a professional and approved by whomever it’s supposed to be coming from, or the opposite: written by the person it’s supposed to be coming from and approved/checked by a professional. You’re 100% right when you say giving the boss poetic license is a bad idea. I’ve written quotes and talking points for some household names and it’s just the way of the world. Think of it as proactive preemptive literary reputation management
LOL! I like your phrasing … “proactive preemptive literary reputation management” … very Dilbert-esque.