(Click the image to see the punchline.)

I wrote a bit about this topic before, in the post titled Principles vs. Paycheck: Thoughts on Ethical SEO. On one hand, if you write the blog (or the newsletter) and sign the boss’ name to it, you’re lying. You can argue that this type of lying is not really a big deal and that it’s expected in the corporate world, but it’s still a lie. On the other hand, if you let the boss write it, it will most likely be:

• poorly written
• updated infrequently or not at all
• offensive or otherwise damaging to the company’s image in some way

What do you think?

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